Specialty coffee brand
2016
This branding project was developed with a focus on geometric shapes and a minimalist approach to emphasize the precision and professionalism of specialty coffee. The design maintains a sense of balance and composition while clearly conveying the brand's identity. The logo combines geometric elements such as squares, triangles, and arches to represent a refined image and expertise, ensuring versatility and consistency across various applications. Based on this foundation, a range of design applications, including menus, packaging, and business cards, was developed to establish a cohesive brand identity. The design prioritizes intuitive information delivery and structural consistency, reinforcing the brand’s distinct identity. As a result, the brand was designed to provide consumers with a direct experience of its philosophy while strengthening trust through a consistent visual identity.